And if the product is included in more than one collection, it’ll have different URLs for each. Every part of your website plays a role in your overall SEO performance, and that includes orphan pages. While these pages may seem harmless at first, they can quietly hold back your SEO potential if left unaddressed. Fixing orphan BHS Links pages is often a simple process, and it can eventually improve your website’s overall SEO performance if done correctly. But they can harm your website’s overall SEO and Google performance eventually if not addressed properly.
How do I optimize for on-page SEO?
Lower search rankings, reduced visibility, and less organic traffic. And over time, these pages may weigh down your website’s overall performance. Craft compelling, keyword-rich page titles that accurately reflect the content of each page.
Advanced On-Page SEO Tactics
- Keep in mind that there are a lot of potential issues that can affect the bounce rate.
- If you prove that you are an authority in your field and you are using your expertise to create high quality content, you will earn better rankings.
- The H1 tag is sometimes referred to as the most important tag on a webpage.
- Long gone are the days of booting up your massive desktop computer to Google something.
By placing it in the URL, Google will understand the context of your page better. If Google saw your title said “How to Change a Tire” but your page just listed different types of tires, they wouldn’t rank your page for that keyword. It wouldn’t be relevant to the user’s query because it doesn’t focus on changing tires. If a user searches, “how to change a flat tire,” they expect to end up on a page that provides them with that information. They don’t want to end up on a page with listings of different tire brands.
Search Atlas
By making your images SEO-friendly, you’ll help search engines discover your website’s visual content and rank your store’s pages in image search results. Own an online store and still getting to grips with your SEO basics? Keyword research involves identifying the terms and phrases your target audience uses to search for information. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords. This is a critical step in SEO for beginners, as understanding the right keywords will guide your entire strategy.
It gives an overall score to the headline based on the word balance, headline type and other ranking features. Conduct keyword research using SEOBoost’s Topic Reports to identify relevant keywords. For each heading, recognize what your audience is searching for. You can use Google search results, related searches, and the ‘People Also Ask’ section to look for secondary keywords or questions and include them as headings. Content quality and helpfulness have completely transformed how content optimization worked in the last few years. You must follow Google’s E-E-A-T guidelines to rank better by providing valuable, accurate, and well-researched content.
On-page SEO is the process of optimizing various factors of a web page to improve its rank in Google and other search engines. Featured snippets are a great way to increase your website’s visibility and drive more traffic. They appear at the top of search engine results pages (SERPs) and provide a brief summary of the content. To target featured snippets, it’s essential to optimize your content for the target keyword and provide a clear, concise answer to the user’s query. You can also use schema markup to help search engines understand the content of your page and increase your chances of appearing in featured snippets.