Google Search Console lets you directly request URL indexing, receive notifications about site problems, and gain suggestions for optimization — all for free. Mangools is an SEO toolkit without the high price tag of premium tools. You get SERP analysis, keyword research, and backlink insights. You could update outdated information, include missing keywords, or improve depth, and hopefully, you’ll see the traffic grow once again. SEO PowerSuite takes a different approach with desktop software instead of cloud-based tools.
For agencies specializing in local businesses, BrightLocal is the standout choice. Its dedicated focus on local search delivers insights that general SEO platforms simply can’t match. This tool for agencies particularly excels for companies juggling multiple local clients across different industries. Be aware, though—costs can climb quickly when managing numerous locations, and you’ll still need additional tools for comprehensive SEO coverage beyond local search. Among other best SEO tools for agency, BrightLocal stands out as the specialist focused exclusively on local search. While general SEO platforms might offer some local features as an afterthought, BrightLocal has built its entire ecosystem around helping businesses appear in local search results.
It also records all the errors Google picks up on your site, tells you what’s been indexed on your site, and gives you impression and click-through data on all your keywords. I’ve done a bunch of outreach projects out of Gmail and a Google Sheet. Keeping track of who contacted who, updating last status, remembering to send follow-ups, coordinating and updating templates, it’s all a massive pain that takes up way too much time. My rule is that if I’m not willing to do outreach for link building, I shouldn’t be focusing on SEO for traffic. Compared to the other “SEO workhorse” tools, it’s by far the easiest to use. Ahrefs definitely has a learning curve and Moz has never clicked with me — I can never understand where to find anything.
- The full range of features (such as full-scale audits, unlimited briefs, and deeper AI analysis) becomes available at higher pricing tiers.
- For example, BrightLocal is ideal for local SEO while KWFinder is an excellent, budget-friendly SEO tool.
- Google’s PageSpeed Insights is a free tool that lets you check Core Web Vitals performance on individual webpages.
- Ahrefs boasts the largest backlink index of top SEO tools, with over 295 billion indexed pages and more than 16 trillion backlinks.
- Its AI-driven insights help agencies automate manual research and deliver value-packed strategies far beyond traditional keyword research.
Then, its site audit feature ensures your website is free of any technical SEO issues. SurferSEO provides one of the most comprehensive data-gathering experiences for SEOs. Aleyda Solis is a speaker, author, and award-winning SEO expert. She is the founder of Orainti, an international SEO consultancy Agency, that helps international clients scale their organic search growth. She has won the European Search Personality of the Year in 2018 Award and was mentioned in the 50 online marketing influencers to follow in 2016.
Link Building Tool
If you manage multiple sites, checking individual accounts can be a hassle. SEO Gets has a unified dashboard where you can see all your sites’ performance at a glance. And if a keyword is trending down, you can confirm if it’s a seasonal swing, or if you might want to update the content to target a new angle. It also lets you manage various marketing strategies all in one platform, like SEO, social media, PPC, and backlink outreach campaigns. These are the tools my team and I use to drive over 867K+ sessions every month.
Uncover Your Competitors’ SEO Efforts
The pricing provided to us was an initial $99 startup fee and $14.99 for each subsequent month. Keyword clusters help you target multiple longtail keywords SEO Anomaly in a single post or a linked group of posts. Google sees your exhaustive coverage as topical authority on the subject and bumps you to the top of the SERPs for those related keywords.
Using SEO software can help you start an SEO plan, monitor your efforts and analyze the data, so you can then refine your plan for better results. Some SEO software are hyper-focused on a single feature, such as KW research, while others are suites of SEO features to help with on-site and local SEO. There’s also a 30-day free trial available, which lets you test out all the features of Moz Pro. Moz Pro has a steep learning curve, but it’s relative to other SEO tool suites on the market.
Originally launched as a free keyword tool, Ubersuggest has evolved into a full SEO toolkit. It includes keyword research, SEO audits, backlink data, rank tracking, and content ideas, all packaged in a user-friendly dashboard. The platform is backed by Neil Patel’s brand and is designed to guide beginners through the basics while still offering enough depth for more experienced users. It combines several tasks (keyword research, SERP analysis, and on-page optimization) in one place, which helps streamline workflows for individuals and teams. While it’s highly focused and practical for local SEO, it doesn’t cover the full range of organic SEO features like backlink audits or deep content optimization.